Marketing Manager
Date Posted: 03/07/2009 12:07:01 AM
Advertisment
Description One of our clients , which provides a range of of hospitality services including establishment and management of restaurants and catering services as well as providing related advisory services is on the lookout for a Marketing Manager who would be responsible for Increasing the Chain market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market and maintaining a superior image for the chain in the local marketResponsibilitiesMarketingStrategic planning, GCC Coordination and Tactic GenerationCalendar Construction and Associated Media PlanningBudget AllocationProject Documents Pre-Analysis, Post AnalysisPromotion Tracking and AnalysisAdvertising Creative Briefs, Development management, approvalsImplementation Print Req., Distribution planNew Product DevelopmentRecipes, associated pricingReportsWeekly Executive Sign offMarketing expenditure control and monitoringBusiness SummaryNon-audited Sales WeeklyMonthly report to BKCAction Plan re-Sales, Transactions, GCA, Product Mix Re-alignmentAnecdotal DataResearch Trends and AnalysisNew Product InitiationMaterials ManagementMonthly Usage Forecasting and AdjustmentsNew Product Coordination, Testing, Approval and ProjectionsPromotional Premiums Selection, Approval and RequirementsInventory ManagementLocal Restaurant MarketingAssist in training programHighlight Brand strength, weaknesses, opportunities, threats and ChallengesEvaluate potential new restaurant sitesCo-development and approval of new restaurant signageInitiation of signage additionsmodifications to existing restaurants
